Startups vs scaleups: Are you doing it wrong?

In a new book on entrepreneurship, “Growth Levers and How to Find Them,” Matt Lerner writes: “Great startups don’t waste time on small stuff, so we can focus everyone on the most impactful work.”

In this week’s CarCast, Bruno Aziza and Lerner break this concept down. The key principles:

1) Why some startups succeed and others fail;
2) The pitfalls and dysfunctions of OKRs;
3) The patterns of startup failure;
4) The most important stages of a customer journey;
5) Mindset shifts: Discovery vs. optimization

This advice will be helpful if you’re an ENTRE-preneur — and also if you’re an INTRA-preneur.

Other experts to check out include Steve Blank, Jim Collins and Clayton Christensen, pioneer of the ‘Jobs To Be Done‘ methodology. This framework for better understanding customer behavior exposes the “functional, social and emotional dimensions that explain why customers make the choices they do.” They aren’t just buying products or services, but things to pull into their lives for progress — the ‘job’ they are trying to get done.

And, be sure to check out “How to build a world-class data team.”

Bruno Aziza is a technology entrepreneur whose specialties include high-growth SaaS, enterprise software, data, analytics, data science and AI and machine learning (ML).